Guide to Professionally Promoting Your Music

 

The common professional way of professionally promoting your music is known by all musicians. The way is to hire a professional agent or a PR company for yourself. But the company usually looks for good musicians themselves and you would want them to like your music so they can promote it for you. There is no doubt that the agents and PR companies charge a lot for that and they don’t come in handy. The indie music promotion rates can range between $1000 and $4000, whereas the publicity campaign ranges from $1000 to $3000 for a radio campaign.

Not everyone can afford to promote their music professionally so the question is how they can do it without spending so much. Here is what you should be doing. 

Promote your music yourself

It might seem hard but it's not impossible. This might take some time for the legal work and other processes but patience is the key. As this is the first time for you hence you might not be as efficient and effective in the beginning. The agents have a lot of PR and know a lot of people which makes the process easy for them which is why it might take some time for yourself. But if you have successfully made your record the first time you will be successful in promoting it also. Here are the steps that you must follow in the process. 

·         Set your music release date

·         Setting a release date is the first step to the process you must decide. There are different mediums for the release of the music. If you are planning to release your record digitally then you must choose the right digital distributor. Once your album art is complete then you must get the following done.

·         Electronic press kit

·         Album artwork

·         Liner notes

·         Bio

·         Publicity photos

·         Video

·         Remixes

·         Publicity

·         With the above steps done you must proceed with hiring a publicity artist. Publicity artists are extremely picky and they are not cheap either. But they get you a great amount of audience and do your music publicity well. You can find great publicity artists in your area and hire them.

·         Radio promotion

·         Radio promotion acts as a jackpot. This can be costly but once your song is played as many times on the radio you are paid as per the many times your song is played. You can find a list of cool video agencies and hire one for your publicity. 

·         SEO and social media

·         Enhance your SEO so you can be on the top list of searches. You can get plenty of SEO guidelines out there to enhance your web page productivity. Creating a website is the first thing you should do to get people to know you and about your music. The importance of the website is so much that almost every musician holds their page which acts as an identity builder where the fans can reach you directly and help promote your music for you. Your music updates and all the upcoming events are listed there for everyone to follow. This step acts as a pull and pushes the marketing strategy.

 

Also learn about 8 creative approached to promote your music with playlists.